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Why Certified Pre-Owned Cars Are a Smart Buy

Used F-150 vs Raptor

As new vehicle prices rise, many Milwaukee drivers are turning to used cars as an affordable alternative. When shopping for a pre-owned model, they’ll find they have two categories of used models to choose from: traditional used cars and certified pre-owned (CPO) vehicles. While both have had at least one owner before arriving on the lot, certified pre-owned models tend to be more expensive than their used counterparts. So, what makes certified pre-owned cars worth it?

Compare certified pre-owned vs. used cars with this guide from Heiser Ford to discover how a CPO model can provide extra peace of mind on all your Whitefish Bay travels.

Certified Pre-Owned vs. Used Cars

Before diving into all the benefits of certified pre-owned cars, it’s important to understand how they differ from traditional used vehicles. Compare certified pre-owned vs. used cars in the breakdown below:

  • Used Cars: Any vehicle driven by at least one previous owner is considered a used car. They can be any make, model, or year and in any condition. These cars are usually sold “as-is,” making all needed repairs and services the responsibility of the new owner. This allows them to be sold in a variety of price ranges, including budget-saving used cars and SUVs.
  • Certified Pre-Owned Cars: Unlike used vehicles, certified pre-owned cars must meet certain eligibility requirements to qualify for their “certified” title. CPO cars must be under a certain mileage and age limit, and undergo a full inspection by the manufacturer to ensure all the main components are in working order. While this makes them more expensive than traditional used cars, it also means they’re more reliable.

Top Benefits of Certified Pre-Owned Cars

So, why buy a CPO car? In addition to receiving a fully-inspected, and sometimes refurbished, model you can trust, you’ll also enjoy:

  • Warranty Coverage: Many manufacturers provide warranty coverage on CPO cars, allowing you to navigate the Shorewood roads with confidence.
  • Manufacturer Bonuses: CPO vehicles often offer extra perks from the manufacturer, such as roadside assistance, satellite radio trials, and complimentary maintenance visits.
  • Special Financing Offers: Interest rates on used vehicles tend to be higher than on new cars. Certified pre-owned models bridge this gap, with many offering financing options similar to a brand-new model. To learn more about financing a CPO vehicle, talk to the experts at Heiser Ford’s finance team.

Are Certified Pre-Owned Cars Worth It?

Even with all the benefits of certified pre-owned cars listed above, a CPO model may not suit every driver’s situation. That said, certified pre-owned cars may be worth it if you:

  • Want to skip surprise maintenance or repairs after your purchase
  • Would feel more comfortable driving around town while protected by a warranty
  • Need the convenience and connectivity of a more recent model with modern technology

Buy a CPO Car at Heiser Ford Today

Ready to elevate your driving experience? Shop our extensive inventory of certified pre-owned vehicles and explore our latest used car specials near Milwaukee. Our knowledgeable sales team is standing by to answer all your questions, highlight the unique benefits of a Ford CPO model, and help you schedule your test drive in Glendale today. Don’t miss out on the peace of mind and value a CPO car offers!


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